When you use mobile marketing, you are allowing your adds to reach a brand new audience and introduce them to your products/services. In today’s society everyone owns some type of mobile device.
Focus first on building a customer base and securing their numbers for your database. Refrain mindlessly adding phone numbers in your marketing database. You must get their permission prior to adding them in your database. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.
Test your program before you start it. Customers do not like broken links, or dead images. Have your business, family, or even a few customers test your messages before you start sending them en masse to your market. Get their feedback to perfect whatever might go wrong, and your customers will thank you for it.
Target your message to the people you are sending it too. If you send your customers too many messages that do not apply to them, they are very likely to cancel any text message or e-mail subscriptions. Do not send your customer “junk” mail through their cell phones if you want to keep them interested.
Decide now whether you’re going to use QR or 2D codes in your mobile campaign. Your audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular and people-friendly. You’re marketing to basic folks; not everyone will be tech-savvy.
Make your point but keep it short when it comes to mobile content. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Be short and concise with mobile marketing.
Although slow to the start, mobile marketing is a great way to bring customers to your products. So do not panic. It just takes a little while longer to gain the trust of an on-the-go user since they don’t typically follow links all day long.
Mobile marketing will continuously grow as demand increases for more mobile gadgets. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution. Happy marketing!
